Email signature management
Centrally managed email signatures keep your brand consistent and turn every email into a chance to drive traffic. Here's how it works in Google Workspace.
· Updated · 3 min read
An email signature can be so much more than your employee’s name and company details.
It can drive an engaged prospect to your latest blog post, or an eager candidate to an open job ad.
It can start a sales conversation with new customers, or help you upsell existing ones.
Whatever your business objectives, programmatically managed email signatures are one of the most underrated tools your business has.
What are programmatically managed email signatures and how do they work?
In simple terms, you have a main email template that controls the look and feel of everyone’s signature, according to your brand style guide.
The main template contains the various parts of the signature: employee name, number, company logo, website and so on.
By integrating with the Gmail API, you only need a few lines of code to tell the template how to customise each user’s signature with their name, number and other details.
5 reasons your business needs email signature management
- Efficiency. Programmatically managed signatures are centrally managed. Any part of the signature only needs to be changed in the main template, not in each person’s signature, so you don’t risk typos or broken images through human error. Which brings us to the second point.
- Consistency. Make sure all your employees’ signatures look the same, with a template that controls the design of each field. You can also have different templates for different groups of users, like project teams or specific departments.
- Traffic. Make the most of an engaged audience by linking to a specific page or section of your website. If your employees send loads of email, there’s a lot of traffic to be won.
- Sales. Your employees’ emails land directly in client inboxes, often while a conversation is in progress. Upsell or cross-sell to new and existing customers by linking to a specific product page or campaign.
- Social proof. If you have a large social media following or rave reviews on HelloPeter, link to them to show social proof to prospects who are still researching.
If you’re thinking, “This sounds great, but it must be quite technical to set up?”, you’d be right.
Programmatically managed email signatures need integration with the Gmail API to push settings directly to users’ accounts. On top of that, specific requirements may need additional development.
And if you’re a small business owner or IT manager, you probably have bigger fish to fry than email signatures.
Fortunately, we can help.
How to get started
If cozan manages your Google Workspace deployment, email signature management is available as an optional service.
Contact us to get started with email signature management, or to learn more about signing up for Google Workspace.
Why cozan
We know there are one-person operations out there that offer a similar service for next to nothing, but that’s risky.
Email management software is another option, but it still takes a significant investment of time.
Security
To protect your organisation and keep security tight, we use an instance of GAM deployed on Google Cloud to manage company-wide email signatures, among other things.
With GAM, all company data stays inside your organisation, and your email security isn’t compromised by exposing Gmail APIs to third-party applications outside your control.
Longevity
cozan is a family-owned and family-run business that’s been operating since 1999.
When you’re looking for a technical infrastructure partner for your business, you’ll have peace of mind knowing we’re not going anywhere.
Track record
We’re the preferred Google Workspace partner for household brands, and SMEs commend us for our quick turnaround on professional services (read our reviews on Google).
Ready to take your company signatures to the next level? Speak to us about getting started with email signature management.
